Even under the most supportive circumstances, the application of analytics can feel like a long journey. It can take years to gather data, put the appropriate technologies in place, build the necessary skills, and embed analytical decision-making into key organizational processes.
And once this is all done, many wonder whether they have really uncovered all the value their data has to offer.
In many cases, the circumstances are less than supportive. Senior managers may not be enthusiastic about having their intuition replaced—or at least augmented—with analytics. They may simply not understand the value of an analytics initiative. There may be competing priorities for investment dollars. As with any other change program, managers and organizations can resist analytics programs or may not fully endorse their adoption.
Many companies are focusing more on big data and analytics because they are seeing positive results from trial projects as well as anecdotal evidence from industry colleagues or competitors.
Perhaps most importantly, senior executives are realizing that good data can yield good decisions if it is captured, analyzed, communicated, and acted upon in an agile and efficient fashion. And that realization is at the heart of the analytics dilemma, as one or more of those criteria is often missing from an organization’s analytical capabilities. But those who have cracked the analytics code are reaping its rewards.
Of course, most companies implementing analytics to boost or optimize their marketing and sales performance are applying the analytics capabilities to numerous customer-centric projects and processes. In some instances, this includes aggregating and dissecting huge amounts of unstructured data generated through websites, call centers, social media, and other consumer-facing resources.
The director of commercial analytics for a global health care company recently interviewed by Deloitte stated, “We’re starting to do a better job of identifying who’s doing what and sharing best practices. That’s been a significant step toward a more vertical integration of our data analytics function.”
You can get your organization healthier, more profitable and more confident with a process for improvements based upon the data analytics processes that support savvy, cost-effective decisions.
That’s where and how you will see not only a greater adoption of planning analytics, but far greater results.
Do your research. Ask a lot of questions. Engage a successful, seasoned team of data integration and planning analysts. We cost less and deliver more.
Our Austin, Texas location keeps us at the epicenter of planning analytics and data-driven healthcare innovation and keeps our global capabilities and services at the forefront of our industry.
Email us at kcerny@mia-consulting.com or call us at 512.478.3848 to start a friendly, productive conversation.