The business intelligence market is in a serious state of transition, according to the Gartner.

Companies are overwhelmingly choosing a new breed of data-discovery and interactive-analysis platforms. In fact, they’re choosing these platforms even when they’re not the most appropriate tools for the job at hand, says Gartner, and despite lingering concerns about how to govern data across the enterprise.

What’s at stake in this transition is not just the survival of well-known, IT-centric BI platforms. Gartner says companies will inevitably have to reconcile why they have separate system-of-record reporting platforms and data-discovery platforms, because “no single vendor fully addresses both [needs].”

• What the data-discovery platforms tend to lack is the ability to scale and govern data for a variety of applications across the enterprise, according to Gartner.
• The conventional IT-centric platforms, meanwhile, are attempting to replicate the business-user-friendly attributes of the data-discovery platforms, but mostly these have been “pale imitations” and thus “have had limited adoption.”

Against this backdrop, and based on more than 2,000 customer interviews over the last year, Gartner says its latest evaluations and expectations on its horizontal “completeness of vision” axis and higher expectations on the vertical “ability to execute” axis are now modified to take both into account. For this reason, the analyst firm cautions that comparing vendor positions from last year to this year is “not particularly useful.”

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