Within the retail sector, e-commerce accounts for a growing share of sales revenue. Increasing utilization of the internet for shopping means that back-end business strategies need to be updated to account for changes in the industry. By improving the e-commerce experience, retailers put themselves in a position to retain customers and increase revenues from purchases made on the internet.

Effective corporate systems integration is essential to retailers’ success in this changing environment. Companies need to be able to extract, transform and load data from separate departments within the enterprise. Achieving consistency in data between sales and other departments allows stakeholders to identify opportunities to improve the customer experience in e-commerce. By making sales data readily accessible across all of a business’ key departments, that data can be put to use with increased speed, consistency and reliability, yielding operational improvements across the board.

For instance, having immediate access to information about purchase orders allows shipping and receiving departments to deliver products to consumers in an expedited fashion. Shipping orders in a more efficient manner improves the e-commerce experience for customers, enhancing the likelihood that they will continue to purchase the company’s goods.

Furthermore, sharing customer data between sales and marketing teams allows marketing departments to analyze customer behavior. Data solutions enable an enterprise to see trends and patterns that arise within e-commerce, enabling marketing departments to construct strategies designed at increasing patronage of their online marketplaces.

Management Information Analysis offers companies a means to achieve corporate systems integration through ETL development. By utilizing our ETL Plus* service, an enterprise can improve its ability to share data across separate systems. Improving data accessibility within a business provides it with the ability to run more efficiently, reduce costs and ultimately increase profits.