An Accenture survey of more than one thousand business executives and IT managers shows an overwhelmingly positive reaction among those that have implemented big data solutions. According to the published report, titled “Big Success with Big Data,” 92 percent of respondents are satisfied with the results of their projects. Eighty-nine percent said big data is important to their businesses’ digital operations and, for 82 percent, big data provides a significant source of value.

As for what areas of business have been specifically affected by big data projects, 94 percent said they have used it to identify new sources of revenue, 90 percent to acquire and retain existing customers and 89 percent to develop new products and services. Narendra Mulani, senior management director of Accenture Analytics, says the results prove that big data has definitively reached the point where companies are beginning to see tangible results, both financial and operational, from its implementation.

“[Companies are] recognizing that big data is one of the cornerstones of digital transformation,” he says. “Today, even the most basic items like water pipes can generate and provide data. While the Internet of Things is giving rise to massive sources and quantities of data, new big data technologies are emerging that help uncover crucial business insights from the data. Companies not implementing big data solutions are missing an opportunity to turn data into an asset that drives business and a competitive advantage.”

Indeed, the benefits of business intelligence analytics are no longer just theoretical. ETL tools can help businesses convert all that available information into something that can be analyzed and studied to gain valuable insights. With proper data analysis, companies can make the most of increased connectivity and give a boost to their bottom line.