Mobile Devices Archives - Management Information Analysis

Mobile Apps Are All the Buzz, but Not for All

June 30, 2016 by MIAWebAdmin

Despite the much-publicized demand for mobile app development in the enterprise, spending for such initiatives remains low, according to a new report from research firm Gartner, Inc. that parallels the findings of many other studies.

Gartner’s earlier report (late 2015) contends that, “Organizations want to have full control over their mobile app development initiatives; however, maintaining a pure, in-house development environment is difficult to achieve given mobile is a relatively new competency to many developers.”

The report also states that mobile app development “entails many complexities and specific activities, such as UX design and psychology or cellular coverage testing, which may be more efficiently handled by an outsourced third party experienced in mobile app development.”

Despite the hype surrounding mobile and opportunities for custom apps to enable greater workforce productivity and enhanced customer engagement, the number of custom apps created is low.

Here’s a quick and easy way to visualize the difference between the “buzz” and the results:

On the other hand, virtually all knowledge workers are using more data science- and coding-type activities in the mainstream work cycle than before, and many more are increasingly engaged in digital transformation as stakeholders in agile teams or business product managers.

In the long run, more of the population will eventually engage in a level of app construction skills but for that to materially change, schools have to do a better job teaching app building.

Meanwhile, our teams can be a highly productive bridge resource to get your custom applications mapped out, prioritized, and running– on time and within budget.

Make sure that you are not hung up in the hiring loop looking for ETL and data transformation services when you can have a trusted, security-robust partner working to get you on top of your critical data.

You can bring your data flow to its highest and best uses or you can let it languish while you guess and your competitors pass you on the back stretch. And you DO NOT have to bet the farm and the horses to get where you want to go with your data assets.

Our Austin, Texas location keeps us at the epicenter of planning analytics and data-driven innovation and keeps our global capabilities and services at the forefront of our industry.

Email us at kcerny@mia-consulting.com or call us at 512.478.3848 to start a friendly, productive conversation.

Data From Mobile Application Use Increasingly Valuable to Businesses

August 19, 2014 by miawebadmin

Mobile devices are changing the way that businesses operate. With access to data that comes from mobile application use, an enterprise is more capable of understanding trends within its industry. The increased utilization of mobile applications by customers can help businesses identify opportunities. Going forward, the increasing use of mobile applications will only make their integration into business strategies more essential.

Management Information Analysis enables enterprises to close the information gap between themselves and their customers. By improving the efficiency of customer data management, business operate with the needs of their customer base in mind. We are proud to offer custom application development services that can provide a powerful resource for business to thrust themselves into the era of mobile device use.

Using a custom application to fit your company’s needs requires a combination of technical expertise and focused collaboration. We work to gain a deep understanding of your business needs and create a strong relationship so we can fully meet your expectations.

The importance of being able to utilize data from mobile applications is growing as smartphones play a larger role in consumer and professional activities. One advantage of capturing this data is the ability to identify opportunities to expand your customer base. Mobile applications put access to your enterprise at the tips of customers’ fingers. Being able to readily access information about your market will help you create successful marketing strategies that align with current trends.

E-Commerce Increasingly Popular Among Retail Customers

July 20, 2014 by miawebadmin

Technological innovations drive the direction that a business goes in. In retail, technology is changing the way that customers shop. Mobile devices enable consumers to quickly and thoroughly compare competitors’ prices for comparable products. The increased accessibility of retailers through mobile devices influences the way that customers shop.

On July 1, 2014, CFI Group published its most recent Retail Satisfaction Barometer. The publication provides retail enterprises with a new perspective on customer expectations and shopping trends. Mobile application use was quantified among the statistics encompassed by the study. The barometer found that 67 percent of customers in the 18-34 year old age demographic use mobile applications to improve their shopping experience.

By providing customers with mobile accessibility to information ranging from pricing to inventory, a retailer enhances the purchasing experience. Improving a customer’s shopping experience can bring an influx of revenue in from an age demographic that is vital to spending in a consumer driven economy. In a press release, Terry Redding, Vice President of sales and marketing at CFI Group spoke to the influence mobile applications have on customers.

“Customers want to receive tailored communications, not only to see that retailers are showing an interest in them, but for quick accessibility and convenience.” said Redding.

Accessibility and convenience are important attributes for a retailer to exude. E-Commerce is a growing avenue for customers to purchase goods. As such, having a mobile presence is important to provide customers with incentives that will encourage them to shop through an enterprises mobile application or website.

Management Information Analysis can help retailers with a means to benefit from the increased presence of e-commerce in their industry. We can facilitate the back-end systems integration needed to sell goods through multiple channels, which allows retailers to provide their customers with the streamlined online shopping experience they want on a mobile platform.